Peppy

Peppy Cosmetics is a brand of teen makeup. The identity and packaging was inspired by the teen girl magazines and TV show aesthetics of late 90s and early 00s. The task was to create a standout branding that could translate the spirit of teenagers - the spirit of freedom, creativity and individuality. It is so crucial for our packaging to stand out, same as for teens who dye their hair, experiment with makeup and clothes to find their unique style.